We’ve been creating extraordinary trips since 1966, and loving every single minute of it. Why? Because we have exceptional people travelling with us! The kind of people who appreciate that the best way to see the world is by slowing down, savouring a moment and immersing oneself into a new, vibrant culture. So thank you, thank you, thank you! for choosing Butterfield & Robinson and letting us do what we love to do.

In appreciation for letting us provide memorable travels, year after year, we have developed a loyalty program that recognizes the exceptional people that travel with us time and time again.

You’re part of the Cru!

Right from your first trip, you start benefiting from being a member of the B&R Cru—that’s what we call our loyalty program. Aside from the unparalleled care and service from the B&R Travel Advisors before your trip, and the exuberance and professionalism of our guides on your trip, you will receive preferential rates from our service partners like Luggage Forward, Fit for Trips and MedJet Assist. You’ll also get invitations to B&R events, and maybe even a little gift to say thanks for travelling with us!

Before you know it, you’ll be part of the Premier Cru!

Once you’ve taken four trips with us, you graduate to our Premier Cru, and once you’ve taken ten trips, you become part of our Grand Cru. We love our “PCGC” travellers, as we affectionately call them here at B&R, both for their boundless enthusiasm for our trips, and for the way they act as ambassadors for everything we do.

Our PCGC travellers receive various benefits: on-trip recognition, unique B&R gifts when you achieve PC or GC status, waitlist priority, advance notice of new trips, plus invitations to special B&R events.


(And Occasionally Award-Winning)

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